Knowledgebase: Email Marketing

Build an Emailing List — The First Step to Successful Email Marketing

Email marketing is a worthwhile practice to promote your business and generate leads. While you may be ready to jump into Mailchimp and start crafting the most witty and eye-catching enewsletters, email marketing starts with generating an emailing list. Afterall, you can’t have beautiful email campaigns without people to receive them. 

Luckily there is a very powerful tool at your disposal—Gravity Forms. With the help of gravity forms you can quickly build a mailing list out of your site’s visitors. This strategy enables people with an established interest in your business (your site’s visitors) to easily stay informed with all you have to offer. Gravity Forms and Mailchimp offers this simple integration to build your audience and, better yet, facilitate lead generation.

Let’s get started on building your emailing list!

How to Connect Mailchimp and Gravity Forms.

1. Assuming you’ve already gone into Mailchimp and linked your site. In the backend of your site, navigate to Forms > Settings and then click the Mailchimp tab.

1. Click on the Connect to Mailchimp button and log into your account.
2. Give Gravity Forms permissions to access your Mailchimp account by clicking “Allow”.
3. You are now able to start creating a Mailchimp feed. The settings you fill out here are how your form will communicate with Mailchimp. We especially like the Tags field to organize our mailing list. You can enter an already existing tag you have in Mailchimp or create a new one.