Knowledgebase: Mailchimp

Collecting newsletter signups is one of the most powerful ways to use your website: learn how to wire up Gravity Forms to your Mailchimp account.

Hello everyone! Today, I’ll show you how to connect your Gravity Forms to your Mailchimp account so you can add subscribers from Gravity Forms and your dirigible site to your Mailchimp mailing list. Let’s get started:

1. Go to the Forms Settings page. If you’re a dirigible studio client, make sure the Mailchimp option is visible. If it’s not, it means we haven’t activated the Mailchimp add-on for Gravity Forms yet. Let us know, and we’ll take care of it for you. Mailchimp makes the process easy.
2. Click on “Connect to Mailchimp” and sign in to your Mailchimp account.
3. If prompted, select your personal account and complete any necessary authentication steps.
4. Once connected, the next step is to set up a simple Gravity Form that sends user information to Mailchimp.
5. Create a new form for Mailchimp sign-up.
6. With Mailchimp activated, you should be able to find an email field and optionally a name field. Adjust the form layout as desired.
7. Save the form and go to the form settings.
8. Navigate to the Mailchimp tab and add a new feed.
9. Name the feed according to your preference. If you have multiple audiences, you can create different forms to route people to their respective feeds.
10. Select the audience you want to connect to and save the settings.
11. Map the fields in your form to the corresponding Mailchimp fields. Skip any fields you don’t collect (e.g., birthday or phone number).
12. If you have groups in Mailchimp, you can reassign them using the options provided.
13. Consider enabling double opt-in for better subscriber verification.
14. Save the field mappings and feed settings.
15. Now that the feed is set up, you can add the form to your pages.
16. Create a new page and add the Gravity Form block.
17. Select the Mailchimp signup form you created earlier.
18. Customize the form layout as desired.
19. Publish the page and view it to see the form in action.
20. When users submit the form, their email addresses will be added to your Mailchimp email list, allowing you to contact them using Mailchimp’s automated tools.

That’s it! Thank you very much for following along.

Build an Emailing List — The First Step to Successful Email Marketing

Email marketing is a worthwhile practice to promote your business and generate leads. While you may be ready to jump into Mailchimp and start crafting the most witty and eye-catching enewsletters, email marketing starts with generating an emailing list. Afterall, you can’t have beautiful email campaigns without people to receive them. 

Luckily there is a very powerful tool at your disposal—Gravity Forms. With the help of gravity forms you can quickly build a mailing list out of your site’s visitors. This strategy enables people with an established interest in your business (your site’s visitors) to easily stay informed with all you have to offer. Gravity Forms and Mailchimp offers this simple integration to build your audience and, better yet, facilitate lead generation.

Let’s get started on building your emailing list!

How to Connect Mailchimp and Gravity Forms.

1. Assuming you’ve already gone into Mailchimp and linked your site. In the backend of your site, navigate to Forms > Settings and then click the Mailchimp tab.

1. Click on the Connect to Mailchimp button and log into your account.
2. Give Gravity Forms permissions to access your Mailchimp account by clicking “Allow”.
3. You are now able to start creating a Mailchimp feed. The settings you fill out here are how your form will communicate with Mailchimp. We especially like the Tags field to organize our mailing list. You can enter an already existing tag you have in Mailchimp or create a new one.