Why Should I Purchase a Domain Name?

Look more professional with a domain name.

Having ownership of your domain name has many benefits from granting you control to helping build credibility for your business. It generates brand awareness and makes it easier for people to look for you. Additionally, protects your domain copyrights and trademarks.

What is a domain name?

Your domain is what people type into their browser in order to visit your site. For example, “dirigiblestudio.com” or “google.com”. Think of your domain name as a street address, it is how someone navigates to your location, or in this case, site.

Each domain name is unique and, technically, it’s linked to an Internet Protocol (IP) address, which is a string of numbers. Since numbers are hard for humans to remember, domain names were introduced to replace them.

What should my domain name be?

Keep your domain name short and sweet. It is something that you want people to be able to remember and that relates to your business. So use your business name, or keywords that relate to your craft, or include your location if you only serve a specific area. With that said, it is also a good practice to avoid uncommon words or characters as that will make it hard for your visitors to remember.

How do I purchase one?

To register your domain name you will need to set-up an account with an accredited registrar (i.e Name.com, GoDaddy). Then you will be asked to pay for the domain. Once paid, you will then be designated owner of that domain. It is important to keep in mind that you are not an owner for life, but rather a renter and in order to remain the owner of that domain, you will have to renew after a set amount of time.

Purchasing your domain name will help grow your business and give you security in ownership.