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GA4: How to Set Up Events (Advanced)

Certainly! Here’s a step-by-step guide to setting up advanced event tracking in GA4 using Google Tag Manager (GTM) to capture additional data:

  1. Ensure that you have set up the GA4 configuration in Google Tag Manager. Go to “Tags” and create a new tag. Select the GA4 Configuration tag type and enter your Measurement ID, which can be found in your Google Analytics installation under Admin > Data Streams.
  2. Preview the page where you have the GTM tag installed. This will allow you to develop and test the event tracking.
  3. Identify the event you want to track. For example, if you want to track a button click, click on the button on the page.
  4. Use the GTM Debug view to see the events that have been tracked. Look for the event labeled “gtm.linkClick” in the left-hand side data layer.
  5. Enable additional variables to capture more data. In GTM, go to “Variables” and configure the variables you want to track. Check the boxes for elements like element classes, element ID, element target, element URL, and element text.
  6. Define a trigger for the event. In GTM, create a new trigger and select the appropriate trigger type. For a button click, you can use the “Click – All Elements” trigger type.
  7. Configure the trigger conditions based on the data layer variables. Specify the relevant values for elements like click classes, page path, and click URL. This will ensure that the trigger fires only when the specified conditions are met.
  8. Test the trigger by clicking on the button again. Use the GTM Debug view to verify if the trigger fires and the event is captured.
  9. Once the trigger is working correctly, create a new GA4 tag in GTM to send the event to GA4. Configure the tag to use the event name, such as “conversion_button_click,” and associate it with the trigger you created.
  10. Save and publish the changes in GTM.
  11. Use the GTM Debug view and GA4 to verify that the event is being sent successfully. You should see the event labeled as “conversion_button_click” in the GA4 debug view.
  12. If desired, you can mark the event as a conversion in GA4 by creating a conversion event for the “conversion_button_click” event.

By following these steps, you can set up advanced event tracking using GA4 and GTM, capturing additional data from button clicks or other interactions on your website.

If you have any further questions, feel free to ask.