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Call To Action

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Call To Action

Encourage users to take action on your site.

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Usage

The Call To Action block can be leveraged to highlight content or call out an action you wish your visitors to take. This block is similar to our Columns block in appearance and settings. You can add any other blocks within the Call To Action block to further customize and draw attention. We recommend using this block to assert, well, your call to action. However, get creative with this visually pleasing block! This block is meant to offset and make certain content a focal point, which can be anything you wish.

Parent Settings

The parent block (named Call To Action in the editor) has the following settings. To access these settings, you must have the parent block selected.

Block Width

Blocks can be set to one of three widths in the editor: Default, Wide, or Full. Blocks will interact with adjacent blocks differently depending on their width.

Adjusting Block Width

The block width setting is found in your block context bar, which will show up above the current block that you have selected. A block that supports the block widths will show its current width icon in the context bar, and clicking it will allow you to change the width.

If you have the Top Toolbar setting selected, the block context bar will always show at the top of your page, not at the top of your block.

Default Width

The default width of your content is determined by the value set in your Customizer. You can find this setting under Styles » Widths » Content Width. This is the default width of most text-based content and most blog pages. We recommend keeping this set so that your content retains maximum readability, which most studies agree is around 50-60 characters per line.

Wide Width

Wide width content will take up 75% of the available width on the page or the default content width set on your site—whichever is larger. In effect, this makes content take up more of the available screen real estate. When used in conjunction with other wide width blocks, you can shape your webpages in many different ways.

Full Width

Full width content will always take up 100% of the available width on the page. When placed next to default or wide width content, margin will be applied to the full width block to give it some room to breath. When two full width blocks are placed next to each other, however, they will suction together and form a cohesive unit with no margin in between them.

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Block Size

Change the size of your blocks.

Adjusting the size of your Dirigible Blocks

The sizing option will change the size of blocks on desktop. This is independent from the Swap Blocks setting, which means that even if you toggle the Swap Blocks option, if the left block is set to be larger, the leftmost block will always be the larger one regardless of which one is being presented on the left.

The default setting makes each block evenly sized (50%). With either of the other two options selected, the sizes are based on the golden ratio, with the larger block set to 61.8% and the smaller block set to 38.2%.

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Swap Blocks

Change the order of the blocks on desktop.

The Swap Blocks setting is used to change the order of the blocks on desktop and not on mobile.

This is an important distinction and can be used to control the flow of your website on mobile, giving your users the best mobile experience possible.

Even if Swap Blocks is enabled, displaying your media on the righthand side on desktop, the media block will still appear above your content on mobile.

Mobile swap blocks example.

Example mobile stacking.

The same blocks viewed on desktop. In this example, the second Blocks group has Swap Blocks enabled.

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Reverse Print

Toggling reverse print will flip the colors from your standard palette to white, which increases contrast and readability when text is placed on dark backgrounds.

You’ll find the reverse print toggle in the block sidebar. Enabling reverse print will affect the block its enabled on as well as everything inside of it. If the block contains Inner Blocks, reverse print will cascade to all descendants.

We recommend using reverse print whenever a block has a dark background and using white text would increase its contrast. While you can set text color on core blocks like Headings and Paragraphs, we strongly recommend using the block-level reverse print instead. This way, you’ll be able to quickly toggle all the content if you change the background color in the future. All Inner Blocks will respect the reverse print setting, even those without color settings themselves.

To read more about contrast requirements on the web, visit here.

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Background Color

Choose any color from your palette to create a background.

Choosing a Background Color

You can choose a color from the block sidebar that will fill your block with a background color. The color options presented here will be colors from your site’s color palette, which you can edit in the Customizer. When using a dark background color, be sure to toggle the Reverse Print option to make sure your text remains legible.

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Padding

The padding control changes the amount of space that’s given to the content contained within the block, adjusting how much the content is allowed to breathe within its container.

The padding control normally comes in predetermined step sizes, anywhere from None to XXL. The reason we use these predetermined step sizes is so your page can adapt intelligently depending upon which screen size your user is viewing your website on. For example, a LG padding setting will be smaller on mobile than it is on desktop.

There are occasions that this padding setting will appear as a range slider that allows your to choose a precise number for this setting. In these circumstances, your website will display the precise size you choose in this setting regardless of screen size.

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Text Style

The Text Style (sometimes called Headline Style) option controls the display of your text.

The Text Style (or Headline Style) will default to a different value depending on the block, but can be changed to any of the other available options. These styles are defined in your Customizer under Styles. For more information on changing your styles visit Customizing Styles.

One important thing to note is that this only changes how the headlines appear visually. The underlying html will be determined by the block that uses this features.

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