How much does a website redesign cost?

  • website-redesign
  • budget
  • cost
  • planning

Updated

A small business or nonprofit website redesign usually costs anywhere from a few thousand dollars to tens of thousands, plus ongoing hosting and maintenance. The price depends less on the number of pages than on how much custom design, content work, and special features the site needs. Use the ranges below to set a budget, then get quotes for your actual scope.

Rough price ranges

These are typical ranges in the US, not quotes. Prices vary a lot by region, experience, and what's included.

Approach Rough cost What you get
Do it yourself on a website builder A monthly subscription, plus your time A template you fill in yourself. Cheapest in cash, most expensive in hours.
Freelancer using a theme or template Roughly $2,000 to $10,000 A template adapted to your brand, with your content added. Quality and support vary widely.
Small studio or agency, custom design Roughly $10,000 to $50,000 Planning, custom design, content help, SEO migration, training, and support after launch.
Complex site (large store, integrations, many content types) $50,000 and up Custom features, data migration, and more testing.

What drives the price

  • Custom design or a template. A design made for you takes more time than adapting an existing one.
  • Content. Writing, editing, and moving hundreds of old pages or posts is often the biggest hidden cost. Having your text ready saves money.
  • Features. Online store, event tickets, bookings, member areas, donation forms, and connections to a CRM or email platform each add work.
  • Number of page types. Ten pages that share one layout cost less than ten pages that each need their own.
  • SEO migration. Redirecting old addresses so you keep your search traffic. Skipping it can cost more later. See Keep your SEO when you redesign or move a website.
  • Accessibility. Building to a standard such as WCAG 2.1 AA from the start costs less than fixing it later. Public bodies may be required to.
  • Photography and branding. A new logo, brand guide, or photo shoot is usually priced separately.
  • Rounds of revisions and decision-makers. More people signing off means more meetings and more rounds.

Ongoing costs

Budget for these every year, whoever builds the site:

  • Domain name: usually a small yearly fee.
  • Hosting: from a few dollars a month for basic shared hosting to more for managed WordPress hosting with backups, caching, and support.
  • Premium plugins and licenses: forms, SEO, ecommerce add-ons.
  • Maintenance: updates, backups, security, and small changes. See What's included in website maintenance.

Get comparable quotes

Quotes are only comparable when they cover the same work. Write a short brief, send the same one to each designer, and ask each to list what's included. See Write a website redesign brief and Questions to ask before hiring a web designer.

If your quotes are far apart, the difference is usually scope: one includes content, SEO migration, or training and another doesn't. That's the moment to talk it through with a studio before choosing on price alone.