Comparison Table

Pricing tier cards in a row on desktop, stacked on mobile β€” each card styled independently.

View demo

Usage

Comparison Table is a container block that holds Card children β€” one per pricing or product tier. Cards display in a row on desktop and stack on mobile. You can add as many cards as you like, but three or four reads best.

Cards expand to fit their content. A common pattern is to put your recommended tier in the middle and use Prominent or a Flag on that card to guide visitors toward it.

The block inserts with three sample tiers (Basic, Advanced, Expert) so you can start editing immediately.

Parent and child blocks

Select the Comparison Table parent to change block-wide settings. Select an individual Card to edit that tier's content and styling.

While a card is selected, use the block toolbar breadcrumb, parent button, or List View to jump back to the parent table. Use the + appender to the right of the last card to add another tier.

Crop Images (parent)

Crop Images is enabled by default. When on, each card's header image covers the full card width (edge to edge at the top). Turn it off when using logos or icons that should scale with object-fit: contain instead of cropping like a photo.

Card content

Edit these fields inline on each card:

  • Title β€” tier name (e.g. Basic, Pro)
  • Price and price suffix β€” dollar amount and unit (e.g. $10 and /Mo)
  • Description β€” short line under the price
  • Features β€” a core List block with one item per feature (checkmark bullets on Default style)
  • Button text β€” appears when a link URL is set in the sidebar

Card settings (sidebar)

Each card has its own sidebar panel:

  • Style β€” Default, Compact, or Simple (see below)
  • Prominent β€” primary-color border, larger title typography, and elevated visual weight; on mobile the prominent card sorts to the top
  • Flag β€” short promotional text in a diagonal ribbon (e.g. "Best Deal")
  • Link URL β€” when set, shows a CTA at the bottom of the card
  • Link Style β€” Button (filled) or Understated (text link); appears after a URL is added
  • Background Image β€” photo at the top of the card
  • Image Focal Point and Size β€” appear when an image is set; height in pixels (32–512)
  • Parent Crop Images affects how the header image fills the card width

Card styles

  • Default β€” feature list with rounded pill rows and checkmark icons
  • Compact β€” table-like bordered rows, inline price and suffix, no checkmark bullets
  • Simple β€” lighter feature list without pill backgrounds

Keep styles consistent across cards so differences in Prominent, Flag, or copy stand out as intentional cues.

Comparison Matrix

Use Comparison Table when each tier is mostly standalone marketing copy in its own card. Use Comparison Matrix when multiple products share one checklist and you want a true feature grid on desktop.

Tips

  • Put your recommended tier in the center on desktop and enable Prominent or add a Flag.
  • Use Button link style on the featured tier and Understated on others to reinforce hierarchy.
  • Enable Crop Images for photo headers; disable it for logos and icons.
  • Match feature list length across cards so columns align visually on desktop.

Screenshots

Front-end

  • Same three tiers with header photos on each card and a Most Popular ribbon on Advanced.
  • Text-only tier cards on a dark section with the middle card prominent.

Editor

  • Card settings β€” Compact style, Prominent, Flag, button link style, and image focal point.
  • Same Card sidebar without a photo β€” Compact, Prominent, Flag, and Choose Photo.

Settings

Settings

Crop Images setting in the block editor sidebar
Crop Images

Enabled by default. When on, each card's header image covers the full card width. Turn off for logos or icons that should scale without cropping β€” leave on for photos.

Card Settings

Style
  • Defaultdefault
  • Compact
  • Simple
Prominent
Flag
Link URL
Style
  • Understated
  • Buttondefault
Image Focal Point
Size