Link in Bio
Because you shouldn't have to pay extra to promote your brand.
Usage
Link-in-bio pages are an excellent way to showcase partnerships and draw attention to content that matters for your brand. The Link in Bio block is a standalone area to display links in a structured manner — ideal for social platforms that limit where or how many links you can share.
Dedicated link-in-bio pages ship with this block preloaded. Those pages hide the site header and footer for a focused landing-page experience. Because of WordPress permalink structure, dedicated pages include /link-in-bio/ in the URL.
To use a custom URL instead, add a Link in Bio block to any regular page and choose Page → Template → Landing Page to strip the header and footer. You can even set that page as your homepage while building out the rest of the site.
Content fields
Three profile fields at the top of the block:
- Avatar Image — circular profile photo with focal point and Avatar Size (rem)
- Handle — short identifier (defaults to
@your-handle); edit inline or in the sidebar - Bio — short description below the handle
Deleting a field inline removes it from the canvas until you add content again from the sidebar.
Parent and child blocks
The Link in Bio parent contains Link Card children (plus optional Socials in the default template). New pages start with three link cards.
Select the parent for avatar, handle, bio, link styling, and page background. Select a Link Card child to edit that link's URL, headline, body, image, and visibility.
Use the parent button in the toolbar, breadcrumb path, or List View to move between parent and child blocks.
Link styles (parent)
Settings in the Links sidebar panel apply to every link card via block context:
- Headline Style — Customizer typography preset for link titles (visual only)
- Text Size — Default or Small for link descriptions
- Corners and Image Corners — Sharp, Rounded, or Circle on cards and thumbnails
- Padding — internal spacing on each card
- Image Size — thumbnail size in rem
- Text Color (reverse print) — light text on dark link backgrounds
- BG and BG Opacity — card background color and transparency
Individual links (child)
Each Link Card supports:
- Link URL — destination
- Headline and Body — title and description (editable inline)
- Image — optional thumbnail with focal point
- Show / Hide / Scheduled — visibility control. Scheduled links expose Start Date and End Date pickers; links outside that window appear dimmed in the editor and are hidden on the front end
Block settings (parent)
- Text Color (reverse print) — for handle and bio on dark page backgrounds; cascades to nested content
- Max Width — content column width in rem (default 40)
- Background Type — Color, Image, Gradient, or Pattern (same options as Section/Landing Page)
Image and pattern backgrounds include overlay color and opacity. Gradients support start/end colors and direction.
Block width
Link in Bio supports Wide and Full alignment from the block toolbar (default is full width). The block fills the viewport height for a mobile-first profile page layout.
Screenshots
Editor
-
Link in Bio parent Links panel — handle, bio, and shared card styling for every link row. -
Link Card child settings — URL, headline, body, thumbnail, and Show / Hide / Scheduled visibility.
Settings
Content

Sets the focal point for the circular avatar image.

Controls avatar diameter in rem units.

Social handle or short name displayed below the avatar (e.g. @your-handle).
Links

Customizer typography preset for link card headlines. Applies to all Link Card children via context.

Default or Small size for link card body text. Applies to all Link Card children.

Corner style on link cards: Sharp, Rounded, or Circle.

Corner style on link thumbnails: Sharp, Rounded, or Circle.

Internal padding on each link card.

Thumbnail size on each link card in rem.

Light or dark text on link cards. Separate from page-level reverse print for handle and bio.

Background color for each link card.

Opacity of the link card background wash.
Block Settings

Light text for handle and bio on dark page backgrounds. Cascades to nested blocks.

Maximum width of the centered content column in rem.

Page backdrop behind the profile column: color, image, gradient, or pattern.

Solid page background color from your palette when Background Type is Color.

Focal point for the page background image.

Overlay on image or pattern backgrounds.

Overlay strength from transparent to solid.

Start color for the gradient background.

End color for the gradient background.

Gradient flow direction, including radial center.

Scale of the repeating background pattern.