Link in Bio

Because you shouldn't have to pay extra to promote your brand.

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Usage

Link-in-bio pages are an excellent way to showcase partnerships and draw attention to content that matters for your brand. The Link in Bio block is a standalone area to display links in a structured manner — ideal for social platforms that limit where or how many links you can share.

Dedicated link-in-bio pages ship with this block preloaded. Those pages hide the site header and footer for a focused landing-page experience. Because of WordPress permalink structure, dedicated pages include /link-in-bio/ in the URL.

To use a custom URL instead, add a Link in Bio block to any regular page and choose Page → Template → Landing Page to strip the header and footer. You can even set that page as your homepage while building out the rest of the site.

Content fields

Three profile fields at the top of the block:

  • Avatar Image — circular profile photo with focal point and Avatar Size (rem)
  • Handle — short identifier (defaults to @your-handle); edit inline or in the sidebar
  • Bio — short description below the handle

Deleting a field inline removes it from the canvas until you add content again from the sidebar.

Parent and child blocks

The Link in Bio parent contains Link Card children (plus optional Socials in the default template). New pages start with three link cards.

Select the parent for avatar, handle, bio, link styling, and page background. Select a Link Card child to edit that link's URL, headline, body, image, and visibility.

Use the parent button in the toolbar, breadcrumb path, or List View to move between parent and child blocks.

Link styles (parent)

Settings in the Links sidebar panel apply to every link card via block context:

  • Headline Style — Customizer typography preset for link titles (visual only)
  • Text Size — Default or Small for link descriptions
  • Corners and Image Corners — Sharp, Rounded, or Circle on cards and thumbnails
  • Padding — internal spacing on each card
  • Image Size — thumbnail size in rem
  • Text Color (reverse print) — light text on dark link backgrounds
  • BG and BG Opacity — card background color and transparency

Individual links (child)

Each Link Card supports:

  • Link URL — destination
  • Headline and Body — title and description (editable inline)
  • Image — optional thumbnail with focal point
  • Show / Hide / Scheduled — visibility control. Scheduled links expose Start Date and End Date pickers; links outside that window appear dimmed in the editor and are hidden on the front end

Block settings (parent)

  • Text Color (reverse print) — for handle and bio on dark page backgrounds; cascades to nested content
  • Max Width — content column width in rem (default 40)
  • Background Type — Color, Image, Gradient, or Pattern (same options as Section/Landing Page)

Image and pattern backgrounds include overlay color and opacity. Gradients support start/end colors and direction.

Block width

Link in Bio supports Wide and Full alignment from the block toolbar (default is full width). The block fills the viewport height for a mobile-first profile page layout.

Screenshots

Editor

  • Link in Bio parent Links panel — handle, bio, and shared card styling for every link row.
  • Link Card child settings — URL, headline, body, thumbnail, and Show / Hide / Scheduled visibility.

Settings

Content

Avatar Focal Point setting in the block editor sidebar
Avatar Focal Point

Sets the focal point for the circular avatar image.

Avatar Size setting in the block editor sidebar
Avatar Size

Controls avatar diameter in rem units.

Handle setting in the block editor sidebar
Handle

Social handle or short name displayed below the avatar (e.g. @your-handle).

Headline Style setting in the block editor sidebar
Headline Style

Customizer typography preset for link card headlines. Applies to all Link Card children via context.

  • <h1>
  • <h2>
  • <h3>
  • <h4>default
  • <h5>
  • <h6>
  • <p>
  • <strong>
Text Size setting in the block editor sidebar
Text Size

Default or Small size for link card body text. Applies to all Link Card children.

  • Default
  • Smalldefault
Corners setting in the block editor sidebar
Corners

Corner style on link cards: Sharp, Rounded, or Circle.

  • Sharp
  • Roundeddefault
  • Circle
Image Corners setting in the block editor sidebar
Image Corners

Corner style on link thumbnails: Sharp, Rounded, or Circle.

  • Sharp
  • Roundeddefault
  • Circle
Padding setting in the block editor sidebar
Padding

Internal padding on each link card.

Image Size setting in the block editor sidebar
Image Size

Thumbnail size on each link card in rem.

Text Color setting in the block editor sidebar
Text Color

Light or dark text on link cards. Separate from page-level reverse print for handle and bio.

  • Dark
  • Light
BG setting in the block editor sidebar
BG

Background color for each link card.

BG Opacity setting in the block editor sidebar
BG Opacity

Opacity of the link card background wash.

Block Settings

Text Color setting in the block editor sidebar
Text Color

Light text for handle and bio on dark page backgrounds. Cascades to nested blocks.

  • Dark
  • Light
Max Width setting in the block editor sidebar
Max Width

Maximum width of the centered content column in rem.

Background Type setting in the block editor sidebar
Background Type

Page backdrop behind the profile column: color, image, gradient, or pattern.

  • Colordefault
  • Image
  • Gradient
  • Pattern
Background Color setting in the block editor sidebar
Background Color

Solid page background color from your palette when Background Type is Color.

Image Focal Point setting in the block editor sidebar
Image Focal Point

Focal point for the page background image.

Overlay Color setting in the block editor sidebar
Overlay Color

Overlay on image or pattern backgrounds.

Overlay Opacity setting in the block editor sidebar
Overlay Opacity

Overlay strength from transparent to solid.

Start Color setting in the block editor sidebar
Start Color

Start color for the gradient background.

End Color setting in the block editor sidebar
End Color

End color for the gradient background.

Gradient Direction setting in the block editor sidebar
Gradient Direction

Gradient flow direction, including radial center.

  • upper-left
  • upper
  • upper-right
  • left
  • center
  • right
  • lower-left
  • lowerdefault
  • lower-right
Background Size setting in the block editor sidebar
Background Size

Scale of the repeating background pattern.

Text Size
  • Showdefault
  • Hide
  • Scheduled
Headline
Image Focal Point